Trublu International
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Trublu International
Home
About Us
Export/Import Services
Manufacturing & Sourcing
Network Building
Contact Us
More
  • Home
  • About Us
  • Export/Import Services
  • Manufacturing & Sourcing
  • Network Building
  • Contact Us
  • Home
  • About Us
  • Export/Import Services
  • Manufacturing & Sourcing
  • Network Building
  • Contact Us

Seize Global Opportunities with TruBlu International


Your Bridge to Seamless Global Trade and Success

Who We Are

Our Company

TruBlu International is a Houston-based company dedicated to transforming the complexities of global trade solutions into seamless opportunities for businesses. With a dual presence in the United States and China, we offer unmatched expertise in exportimport, reliable sourcing services in Houston, manufacturing, and custom global network building. 

Our Services

Our leadership team brings a wealth of experience—over 50 years combined in global market knowledge. We understand the challenges businesses face when navigating international commerce and are here to help you overcome them. Whether you’re sourcing products from China, exporting goods to global markets, or looking to expand your business globally, we provide customized trade solutions tailored to your needs. 

Meet Our Team

Jeff Kupers – Founder & CEO

Jeff Kupers – Founder & CEO

Jeff Kupers – Founder & CEO

 With over 8 years of experience in lubricant sales and operations, Jeff is the driving force behind TruBlu International. His passion for customer service ensures every client receives the right product at the right time, tailored to their specific requirements. Jeff's strategic leadership and focus on innovation are the cornerstones of our success. 

Jeff Kupers is an accomplished sales leader with over 20 years of expertise in driving  revenue growth and achieving strategic business objectives. As a seasoned VP of Sales, Jeff specializes in executing comprehensive sales plans, building cross-functional teams, and defining market expansion strategies. 

 He collaborates closely with executive teams to establish performance metrics, track KPIs, and deliver insightful reporting on sales trends and forecasts. With a strong background in B2B solution selling, customer acquisition, and strategic business planning, Jeff’s leadership ensures seamless operations and continuous improvement across all aspects of the business. 

 Key Areas of Expertise: 

  • Executive Leadership & Strategic Planning 
  • Sales Training & Coaching 
  •  Team Building & Performance Management 
  • Cross-Border Business Development  Marketing & Forecasting Trends  Revenue Growth & New Product Launches 

 Jeff’s ability to foster long-term relationships, identify market opportunities, and adapt sales strategies has made him a trusted leader in the industry. His dedication to operational excellence and innovation continues to shape TruBlu International’s vision and success. 

 Contact:  

310-292-911 

 jeff@rennovis.com 

Emmy Kupers – Co-Founder

Jeff Kupers – Founder & CEO

Jeff Kupers – Founder & CEO

 Emmy Kupers brings over 20 years of expertise in sales, strategic planning, and international sourcing. With a strong background in accounting and management,  she excels in customer relations, negotiation, and operational efficiency. 

For nearly two decades, Emmy has successfully managed sourcing operations across Asia, including China and Indonesia, building a reputation for reliability and excellence in navigating global markets. Her in-depth understanding of cross-border business practices and commitment to quality have made her an invaluable leader in the industry. 

Emmy’s vision and dedication are instrumental in shaping TruBlu International’s services, ensuring tailored solutions that foster long-term client relationships. Her dynamic approach to problem-solving and strategic planning drives operational success and client satisfaction. 

 Key Strengths: 

  • International Sourcing Expertise
  •  Customer Relationship Management
  •  Negotiation & Strategic Planning 
  •  Operational Efficiency & Leadership   

 Emmy’s leadership continues to enhance TruBlu International’s reputation as a trusted partner in global trade solutions. 


Donald Ruan, International Partner

Donald Ruan, International Partner

Donald Ruan, International Partner

 Donald Ruan is our Shanghai-based international partner, offering 30 years of expertise in international sourcing expertise and business development. As a seasoned executive, Donald has a proven track record of building reliable international business connections and driving strategic growth. His leadership and global network are instrumental in bridging markets and creating seamless trade opportunities for our clients 

Experience Highlights:

Donald Ruan, International Partner

Donald Ruan, International Partner

  • Chairman, Self-Employed (23+ Years): Expert in international trading, business development, and consulting
  • CEO, Ascenda Corporation (22+ Years):   Focused on channel sales, strategic partnerships, and market expansion 
  • Education: Graduate of Tamkang University 

About Trublu International

Decades of Expertise

Decades of Expertise

Decades of Expertise

 With nearly 40 years of experience between us, our team brings unparalleled expertise in China and U.S. trade. Our partner in Shanghai has an extensive background in both regions, having lived in the U.S. and worked with American and Chinese businesses for decades. This unique cross-border perspective allows us to provide tailored solutions for businesses operating between these two powerhouse economies. 

Our Mission

Decades of Expertise

Decades of Expertise

 To simplify international trade and empower businesses to thrive globally, TruBlu International aims to break down barriers by offering innovative, efficient, and transparent trade solutions. Our mission is to make international commerce accessible to businesses of all sizes by providing services that ensure compliance, improve efficiency, and deliver peace of mind. We handle trade challenges so you can focus on growth and success. 

Our Vision

Decades of Expertise

Our Vision

 We envision a future where businesses, regardless of size, can confidently participate in global markets. TruBlu International strives to lead international business consulting and trade facilitation, setting a new standard for reliability, quality, and client success. We aim to create a thriving global network where trade flows freely, partnerships strengthen, and businesses realize their full potential in an interconnected world. 

Our Values

Integrity

Excellence

Excellence

 Trust is the foundation of our business. We are committed to transparency and ethical practices. 

Excellence

Excellence

Excellence

 We aim to exceed expectations by delivering exceptional results every time. 

Innovation

Excellence

Customer Focus

 We embrace creativity to develop effective solutions for modern trade challenges. 

Customer Focus

Customer Focus

Customer Focus

 Your success is our priority. We design our services around your unique needs. 

Collaboration

Customer Focus

Sustainability

 We work closely with clients and partners to achieve shared success. 

Sustainability

Customer Focus

Sustainability

 We support ethical and environmentally responsible sourcing and trading practices. 

Our Approach

Understanding Your Goals

Understanding Your Goals

Understanding Your Goals

 We start by learning your business objectives and challenges. 

Strategic Planning

Understanding Your Goals

Understanding Your Goals

 We develop customized solutions tailored to your goals, whether sourcing, exporting, or network building. 

Execution

Understanding Your Goals

Continuous Support

 From factory selection to quality checks and compliance, we handle every detail. 

Continuous Support

Understanding Your Goals

Continuous Support

 Our team can always guide you through future projects and ensure long-term success. 

Global Reach, Local Expertise

Global Reach, Local Expertise

Global Reach, Local Expertise

 Our unique position sets us apart. With offices in Houston and Shanghai, we bridge the gap between American businesses and Asian markets. As the best China to US sourcing company in the USA, we leverage direct factory relationships built over decades to deliver exceptional quality and competitive pricing. Our dual presence ensures that US and Chinese trade laws protect your business, giving you peace of mind throughout every transaction 

Breaking Down Trade Barriers

Global Reach, Local Expertise

Global Reach, Local Expertise

 International sourcing expertise can be overwhelming, but TruBlu International eliminates these obstacles with end-to-end support, helping businesses thrive in competitive global markets. 

 From sourcing products in China to exporting American goods to Asia, we make the process seamless and efficient. Let our team handle the complexities while you focus on scaling your business. 

Ready to Grow Globally?

Partner with TruBlu International Today! 

Contact us now to simplify your global trade journey and achieve international success. 

Contact Us

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